Helping Drive Innovation to Adoption Through User Voice, Change Management & Strategy
User Centered Strategy Development
User centered strategy design encompasses the overall strategy, culture, and mindset of an organization, ensuring that designs are adoptable and have a greater chance of success, aligning with both user needs and business goals. The components of a user centered design strategy include:
- Intention: Placing the user at the center of the design process and aiming to create products that address their needs, preferences, and expectations.
- User Mapping: Identifying the people who will use the product, their demands, priorities, and experiences.
- Future Focus: Embracing and exploiting the constraints of systems and simplifying the structure of tasks to make the possible actions intuitive.
- Reflection and Assessment: Involving users throughout the design and development process, driving and refining design through user-centered evaluation, and addressing the whole user experience.
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Change Management Strategy for Innovation
Bringing in new ways of working requires a thoughtful approach to change management. It's not the same as managing changes for established products and processes. Early engagement and involving your users in the journey are crucial. Delaying the initiation of change management often leads to user surprise and apprehension towards the new solution.
Have you considered all the touch points, potential benefits, challenges, fears, and needs in your current change management process? At IIWYD, we can assist you in laying the groundwork for success with your next major change!
User Voice Strategy
Do you have a user voice strategy or are you simply checking off boxes? These days, it is not enough to simply make solutions "with users in mind."
User Voice is an essential ingredient for success, yet it's frequently underestimated. Those who integrate it sometimes find themselves carrying out activities without a well-defined plan for applying the insights gained. By purposefully developing a user voice strategy, you empower your team to consider the necessary follow-up actions, the timing for revisiting insights, the retesting process, and how to effectively close the feedback loop when required. At IIWYD, we can guide you in establishing a foundation that truly reflects a user-centered approach!
Champion Building Strategy
Building a strong champion network is crucial in driving innovation, navigating change, and fueling sales endeavors. Champions willingly promote your solution within their team or network because of their genuine belief in its value. Having people in your corner that are users, decision makers, influencers, and/or budget holders keeps you connected to their world.
Do you have a strategy to support these people in the groups you wish to onboard to your new ways of working? Are you building relationships vs just being “takers”? At IIWYD, we specialize in helping you develop a comprehensive strategy to consistently and effectively cultivate and support these champions.
Innovation Strategy
Feeling stuck when it comes to driving innovation within your company or team? Is your organization equipped with the right infrastructure for fostering innovation and embracing change? Do you find it challenging to present new ideas and methodologies to other teams and gain their support, encountering resistance at every turn?
At IIWYD, we specialize in crafting strategies that address both the foundational infrastructure for innovation and the roadmaps for implementing innovative practices. Having a solid innovation infrastructure in place helps foster an innovative environment and a team that more readily accepts change. Let's work together to propel your innovation journey forward!